Monday, January 30, 2012


Pickling carrots, mushrooms and celery. I had had pickly carrots before so I think that would be cool. Who knows about the mushrooms and the celery and the fact that is all mixed together!

We will see!

Sunday, January 29, 2012

Pirate dinner IV - Puppy Treats Design

Today, it was Pirate Dinner.  Some very talented friends of mine and I hold a monthly design challenge, that means getting together, eating some good home made food and laughing a lot. Each month's host proposes a theme for the challenge and gives us especial directions if needed, we make a design and bring it with us.  There is no pressure, it's just to have fun designing.

January's challenge was Puppy Treats.
This was my design.

I thought I will tell you a bit about my creative process. The name that was picked for me was "Lick, sniff and bite" which is a very dirty sounding name. So, I wanted to make into a yuppy, kinda classy design to add some drama. I was thinking that it would be a good contrast. I started by doing some research and drew some title options in my sketchbook:

I liked how the last one on the right looked, so I went on the computer and worked on the idea, tried different typefaces and color combinations. I usually choose few font options with Font Book, but I am open to try other things along the way. 

I start designing on black and white first, then I keep duplicating the logo and make slight changes to it until I am happy with the result, same with color schemes, diecuts and all. After a few hours I decide to stop and make a decision. I choose a design and then apply it to the different flavors. I like to see how the idea will be implemented in series. That helps me decide how big the type should be (for instance I had to reduce the type on the flavor because longer titles needed smaller type and I wanted to keep it consistent). Or what color schemes I am using, I had to make changes to my bacon color scheme in favor of the beef flavor. 

This is what my file looked like when I finished.

For a professional job I would probably had more comps and more sketches but this is just for fun. And I had lots of fun in fact this is what I devoted pretty much the whole Saturday afternoon to.

Looking forward to the next challenge of the Pirate Day/dinner/awesomeness! | Ecija on DeviantArt